Morgan, founder of the American corporations, Morgan is not rich, the couple living selling eggs. But the height of Morgan sold eggs as strong as his wife is thin. Later, he finally make it clear reasoning. His hand was the egg, due to peddle hand too big eyes visual error, trouble Morgan, he immediately changed the way of selling eggs, eggs in a shallow and little tray, sales and better. Morgan is not so satisfied. Eyes visual error since can affect the operation of learning, is bigger, thus inspired him to psychology, JingYingXue, management, research and discussion, finally created Morgan.
And in Tokyo, Japan's a coffee shop owners use of color vision, reduce the dosage of coffee, increased profits. His friend to more than 30 per 4 cups of coffee, the concentration of identical bowls, but the color of coffee cup of coffee, respectively, blue and yellow, red. Results of the same friends that are different: the evaluation of coffee cups of coffee "blue" is too light, The cup of coffee "yellow, thick;" Coffee cup and cup of "red", and think too heavily in the cup of coffee "red" 90% is too thick. According to the results, so the boss in the shop are changed, red cup of coffee consumption greatly reduced, and give customer impressed. The more and more customers with more prosperous business.
And there is a story that happened in Shanghai. A handkerchief factory production sales brocade white handkerchief, inventory of 20 million. According to the habit of thinking, a handkerchief to wipe off your hands, wipe always sweat. But the sales staff in a way of thinking, a handkerchief, besides practical function, should also beautify the market without a handkerchief in beautification function of location. This discovery, they let them rejoice for inventory of 20 million handkerchief again in the printed on processing, pattern, deserve to go up again, specifications, market popularity, the result of the handkerchief is a commodity became popular.
Morgan Morgan, founder of the consortium, originally was not rich, husband and wife earn a living by selling eggs. But the big, robust man selling eggs Morgan's wife, far less than thin. Later, he finally get to understand the whole story. It turned out he selling eggs with the palm of the hand held out, because the palm too, it is the eye's visual error of the harm done to Morgan, he immediately changed the way of selling eggs: the egg in a small shallow tray, the improvement in sales as expected . Morgan is not so satisfied. Since the eye's visual errors can affect sales, the operating of knowledge is even greater, which inspired his psychology, business administration, management, etc. to study and explore, and finally created the Morgan Foundation.
Tokyo, Japan is using a coffee shop owner who created the visual errors on the colors, reducing the amount of coffee, an increase of profits. He gave more than 30 friends exactly the same concentration of each of four cups of coffee, but the color of the cup of coffee Sheng were brown, red, green and yellow. Her friend had exactly the same coffee for evaluation are different: that the blue cup of coffee "too light"; yellow cup of coffee "is not thick, just"; coffee cup and a red cup in the "too thick", and that the red cup of coffee "too strong" and accounted for 90%. So the boss Based on this result, the cup of its stores will be replaced by red, not only greatly reduces the amount of coffee, and gave an excellent impression on customers to leave. The customers are more and more business followed a more prosperous.
There is a story took place in Shanghai. There is a handkerchief factory of production disruption brocade white handkerchief sales, inventory, backlog of 200,000. According to conventional wisdom, a handkerchief is always used for towels, wipe Khan. But the sales staff for a way of thinking, handkerchief addition to practical features, ought to have landscaping features, but the market does not have a handkerchief factory location is a landscaping features. This finding delight them, their stock 200,000 handkerchief re-processing, printed in the above pattern, accompanied by instructions, re-market, was a hit, these slow-moving of the handkerchief has become a best-selling merchandise sold out empty.
Morgan Morgan, founder of the consortium, originally was not rich, husband and wife earn a living by selling eggs. But the big, robust man selling eggs Morgan's wife, far less than thin. Later, he finally get to understand the whole story. It turned out he held out with the palm of your hand selling eggs, due to hand too much, it is the eye's visual error of the harm done to Morgan, he immediately changed the way of selling eggs: the egg in a small shallow tray, the sales turned out better . Morgan is not so satisfied. Since the eye's visual errors can affect sales, the operating of knowledge is even greater, which inspired his psychology, business administration, management, etc. to study and explore, and finally created the Morgan Foundation.
Tokyo, Japan is using a coffee shop owner who created the visual errors on the colors, reducing the amount of coffee, an increase of profits. He gave more than 30 friends exactly the same concentration of each of four cups of coffee, but the color of the cup of coffee Sheng were brown, red, green and yellow. Her friend had exactly the same coffee for evaluation are different: that the blue cup of coffee "too light"; yellow cup of coffee "is not thick, just"; coffee cup and a red cup in the "too thick", and that the red cup of coffee "too strong" and accounted for 90%. So the boss Based on this result, the cup of its stores will be replaced by red, not only greatly reduces the amount of coffee, and gave an excellent impression on customers to leave. The customers are more and more business followed a more prosperous.
There is a story took place in Shanghai. There is a handkerchief factory of production disruption brocade white handkerchief sales, inventory, backlog of 200,000. According to conventional wisdom, a handkerchief is always used for towels, wipe Khan. But the sales staff for a way of thinking, handkerchief addition to practical features, ought to have landscaping features, but the market does not have a handkerchief factory location is a landscaping features. This finding delight them, their stock 200,000 handkerchief re-processing, printed in the above pattern, accompanied by instructions, re-market, was a hit, these slow-moving of the handkerchief has become a best-selling merchandise sold out empty.
Founder of USA Morgan consortium Morgan, former not rich, husband and wife two people maintains a living depending on selling an egg. But, height experiences and observes strong Morgan selling far inferior to egg wife thin and small. Afterwards he finally makes all the details clear. It truns out that he is asking with the palm , when the egg hawks one's wares because the palm is very big, eye's collimation error has done harm to people have caused Morgan suffering , he has changed the way selling an egg immediately: Readjust oneself to a certain extent with the egg within a shallow but small pallet, really marketing condition taking a turn for the better. Morgan is not therefore satisfied. The knowledge that manages is bigger since being able to affect a marketing eye's collimation error,and the research having aroused his checking psychology , managing learning , Principles of Management and so on thereby having discussed the Morgan consortium , finally having established. But, a coffee shop boss of Japan Tokyo is that the optesthesia making use of person has decreased by coffee dosages , has increased profit to the error that colour produces. He gives more than 30 friend each person's 4 cup of completely identical coffee of thickness , is to part from the yellow for coffee , the red , green color only hold the coffee cup colour. That friends appraise result to completely identical coffee is different: Think that coffee in green color cup "is very thin "; Coffee in yellow cup "dense , happens "; The coffee cup and the red cup are hit the target "very dense " , think that coffee in red cup "is very dense " and accounting for 90%. The boss judges by this result thereupon , it's cup in store is transformed into red without exception, now that having decreased by coffee dosages greatly, give customer extremely nice impression. Finally, the customer is more and more many , business is up to that is more prosperous. Still have one items of story , occurrence being in Shanghai. Have the white brocade handkerchief marketing that one handkerchief factory produces to be hindered, stock keeps 200,000 long in stock. According to the usage, are always, thought , the handkerchief used to wipe hand , wipe sweat. But the marketing personnel has changed one kind of mode of thinking but , the handkerchief has still been had except the pragmatic function external , ought to beautifying a function, not having one handkerchief factory on the marketplace is localized be in progress in order to beautifying a function. This is discovered making them enjoyable endlessly, they carry out treating on 200,000 handkerchief of stock again , once, sell but leave empty in above, having printed pattern , having been qualified for specifications , putting the marketplace , result all the vogue , this batch of unmarketable handkerchief into again having become a best-seller.