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Selling the growth is medium the small business enterprise concern most of affair, all of available meanses adopted by them is for promoting sale of direct growth.But these business enterprise's usages to sale method are really too simple, too thick put, usually they think to is the way which takes effect immediately, but the result injured to sell of keep on sex growth, end formation can't break of sale bottleneck, the business enterprise feels helpless, sinking into the 境 ground of vicious cycle. The marketing management is the core which sells a work, only having to build up good management foundation, the sale then can be kept on of growth.This text introduced 兖 living the marketing of the source milk article limited company a management condition, to the 兖 living the marketing management of the source milk article limited company carry on completely analyze, tallied up 兖 living the source milk article limited company a marketing a management of characteristics, face of the mistake area of[with] problem and management, thorough inquiry into 兖 living the source milk article limited company a marketing a management the source of[with] problem, analyze 兖 living the source milk article limited company a marketing a management of point, put forward 兖 living the source milk article limited company marketing management improvement project and strategy, should improvement project for medium small scaled milk article manufacturing business enterprise sale management improvement project of the quest provide way of thinking.

Keyword:The 兖 livings a source;Marketing management;Management system;Marketing strategy
关键词：The 兖 livings a source;Marketing management;Management system;Marketing strategy

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Selling growth is the thing that small and medium-sized enterprises care about most, all means that they adopt are for promoting the direct growth selling. But these enterprises are really too simple, too extensive to the application of the marketing method, they regarded as way that become effective immediately, result but continuation that the damage is sold increases often, having formed the selling bottleneck that can't be broken through finally, enterprises are at a loss what to do, fall into the condition of vicious circle. Marketing management is a core of sale, only set up good management foundation, sell and get lasting growth. This text has introduced the marketing management state of dairy products Co., Ltd. of Yan's source of students, the marketing management of dairy products Co., Ltd. of Yan's source of students has been analyzed in an all-round way, have summarized the characteristic of marketing management of dairy products Co., Ltd. of Yan Sheng Yuan, mistaken idea of the problem and management faced, have probed into the origin of the problem of management of marketing of dairy products Co., Ltd. of Yan Sheng Yuan thoroughly, analyze the focal point of marketing management of dairy products Co., Ltd. of Yan Sheng Yuan, improve scheme and tactics after putting forward the marketing management of dairy products Co., Ltd. of Yan Sheng Yuan, this improvement scheme offers the thinking for the fact that the manufacturing company of medium and small-scale dairy products sell the exploration that management improves the scheme.

Keyword: Yan Sheng Yuan; Marketing management; Management system; Marketing tactics

What the medium and small-sized coorperations care most is the increase of sale, which they take every method to boost it. However, their methods are just too simple and extensive. What they thought would effect at once often did harm to the continuous increase of sale, and as a result there formed a choke point , which put the cooperation into a vicious circle. Sales management is the core of sales work. Sale can get a continuous increase only on the basic of a good management construction. The paper introduced the sales management situation of 兖生源 dairy co. ltd., analysed it from all aspects, made a conclusion of its characteristics, the problems the company was facing and its mistakes in management. The paper also discussed the root of sales management problems of 兖生源 dairy co. ltd., analysed the key point and put forward a project for the company to improve its sales management. This project threw light on the exploration of improving ways for medium and small-sized dairy cooperations.

key words: 兖生源；sales management；management system；sales strategy

我不是高手，练练手而已粗答纳。兖生源的第一个字岩没也不知道举中怎么念……