"Economic factor is an important factor that affects the operation of an enterprise. Because it has a direct impact on people's purchasing power.At first,
after China entered WTO ,restrictions on the import and export of luxury goods have been relaxed, so that Chanel will reduce import tariffs, Chanel to enter the Chinese market is more convenient. Next , China's economy is rapidly developing, people's living standards have been improved, people have a higher quality of life. In such an environment, Chanel as a high grade luxury brand in China has an extremely broad potential market."