推荐回答(1个)
很简单,1 要达到什么样的目的? 2 最终的结果呢?
众所周知,从小米1开始,大家就一直在抢购。作为一家企业的老板,他肯定希望自己的产业能立于不败之地。那么 小米手机希望的是什么? 大卖。最终结果呢? 2015年到2016年很难过 。 为什么?因为手机,并不是一个垄断的产品,没有小米 还有华为,雷哥是人狠货不多,但是雷哥有在货少的时候加价卖吗?没有(别说那些和黄牛合作的话,连你自己也说服不了)。
从上面说,小米手机不具备饥饿销售的条件,他不像大蒜,今年被人买断,没有了。囤货的人进行饥饿销售抬高价格。苹果手机和当年的诺基亚有饥饿销售的条件,因为没有其他手机有IOS系统,其他手机用塞班系统也要付很多钱。但他们饥饿了吗?没有,手机是终端,卖出手机才是服务的开始,手机上所有的东西都会给后续带来可观的利润。你可以把手机想像成当今网络的账号。想想QQ为什么这么火? 因为其注册用户这么多,微信没有QQ账号的前提也不会发展这么好。
再来横向比较,小米一直做的是性价比,性能是要有的,而且积极地使用最前沿的东西,比如高通处理器。别说首发不首发的,新旗舰肯定是用最新的处理器。那么带来的就是供货不足的问题。要和三星抢,要和各大厂的旗舰抢。很好想像:雷哥做了1000万台没有装835的小米6,就等着高通10万个 ,10万个的往过发货835呢。
再看华为,有自己的处理器,供货也会有紧张的时候 ,新的东西由于工艺不成熟,各种因素,产能总是跟不上正常。 再看蓝绿,他们聪明的一点是,处理器上差不多就行,最新的哪能轮到我们用呢?我们专心把音质和拍照做好就行了。至于中国姑娘们,说起处理器,她们可能压根不知道 ,手机里还有个零件叫处理器,哈哈。
说到最后,手机大家都在抢份额?饥饿销售能说的通吗?你信吗? 小米今年做了一个一直没断货的手机 小米NOTE3,代表了雷哥对自己供货的期望。但不断货也是在其他方面做出了牺牲的,这个你自己查。或自己想。
手机不是大蒜,你不卖有的是人卖,它不是一年生草本植物 ,他是随时都可以生产的电子产品,你不卖,总有人替代 。
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